Digital Projects at the University of Nevada, Reno Libraries
The Collection
In September 1912 Carl Graham Fisher began promoting the idea of a transcontinental
graveled highway, the Coast-to-Coast Rock Highway. By 1928 the Lincoln Highway,
as it came to be called, and the parallel Victory Highway, a memorial to those
who served in World War I, were marked across Nevada. The images selected for this site document places and activities along the highways in Nevada, eastern California and western Utah, and Reno’s Transcontinental Highways Exposition of 1927 celebrating the completion of the roads.

