Johnson-Jeffries Fight: Press & Publicity
In the weeks and days leading up to the fight, newspaper coverage of the event grew. Nationwide, newspapers featured updates on the fighters' training, the building of the arena, and the arrival of crowds in Reno.
One of the most prominent journalists involved in fight coverage was Jack London. London was ringside at the Burns vs. Johnson fight. In 1908 in the New York Herald, London wrote of the defeat saying, "But one thing now remains. Jim Jeffries must now emerge from his alfalfa farm and remove that golden smile from Jack Johnson's face. Jeff, it's up to you. The White Man must be rescued." London wrote a series of articles about the Johnson-Jeffries fight for the same paper.
Hundreds of journalists were in Reno to report on the fight and related events. On the day of the fight 80,000 words were supposedly telegraphed out of Reno about the brawl.
The Library of Congress's Chronicling America project provides access to a wealth of historic newspapers. Select articles on the fight can be read by following the links below.
- Widespread coverage of fight-related details from The Washington Post on July 1, 1910
- Cartoons of "The Atmosphere Up in Reno" and other details from The San Francisco Call
- News of race riots as reported by The Tacoma Times on July 5, 1910
- News of Rickard's ruling on the fight and of Jeffries' rumored doping from the Los Angeles Herald